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Register a Domain NameAre you having sleepless nights thinking of the right domain name to register for your online business? Well, everyone and everyone's grandmother knows by now why having your own domain is so important. To sum it up, here are the main advantages when you register a domain name: It shows You are serious about your business Needless to say - having your own domain is an absolute necessity if you're serious about doing business online! But when you register a domain name all the good domain names are gone you say? It's true that most short or one word or generic names are taken up, but you can still win at the domain name game by following the simple steps Here are the 5 super easy secrets to winning when you register a domain name! Register a Domain Name for BrandingEvery business needs to be branded, and that does not exclude your online business! Now what's branding in simple terms? It's an identity that you want your customers to remember you by, and the best way to do that online is by your domain name! For instance, your business branding may be "Best Quality Service", so why not use that as your domain name, BestQualityService.com if it's still available for registration? This is a great way of creating a consistent branding and identity! How about using a familiar or unique phrase when you register a domain name? This can help differentiate your site and heighten the recall factor. You can think up many catch-phrases for domain branding, how about "CowJumpsOverTheMoon", "MakeLoveNotWar", "SaleOfTheCentury", etc? But it's important that the phrases you use is aligned to your business, you would not want to use a domain like CheapAndGood.com when you are selling high end premium products, it just does not gel! Register a Domain Name with KeywordsAn important and smart approach to selecting domain names used by many marketers is to create the domain based on rich keywords relating to their businesses. The reason behind this lies in the fact that it helps enhance search engine rankings, especially pay-per-click listings which is essentially a bidding on top keywords. As an example, if your site deals with golf improvement, you may want to identify your main keywords and come up with a domain like "improve-golf-lower-scores.com"? Register an Expired DomainA wonderful method of grabbing quality domain names is by registering domains that had expired or will be expiring! Thousands upon thousands of domains are expiring every other day and getting a good one is real possible. Buy a Domain NameThis option is a little more costly and risky but you will have a better chance at finding a domain that you really want. There're three main ways to go about this : 1. Email the webmaster of the existing domain about your interest and intention 2. Bidding and buying at domain auction, sale sites like http://www.Afternic.com; or 3. Typing in the name you need and you may land on a 'for sale' page
Ten Tips When You Register a Domain NameWhat makes a good domain name? Well, it's a subjective issue, of course, but here are ten tips to point you in the right direction. 1. Good domain names are easily memorable and easily typed. Generally this means keeping them short when you register a domain name. 2. Hyphens should be avoided if possible. When I chose BetterWritingSkills as a domain name, I deliberately didn't include hyphens. I agree that it would have made it easier to read (Better-Writing-Skills.com), but the problem is that it is more difficult to *say*. If someone asked me for my web address and I said "better hyphen writing hyphen skills dot com" I certainly wouldn't expect them to remember it. The bottom line with hyphens is that most domains don't include them. So, when you tell someone your domain, they'll probably try typing it without any hyphens. 3. Use a plural form if this seems more natural. If you're selling toy trains, I'd go with "toytrains.com" instead of "toytrain.com" when you register a domain name. 4. Domain name search programs can help you to choose variations on a name. 5. If you're marketing your products and services primarily to users in a single country (other than the US) then seriously consider using that country's top-level domain. For example, if you're retailing products primarily to New Zealanders then choose to end your domain with ".nz". In Australia, use ".au" etc. This will help to identify your site as a local one. On the other hand, if you're marketing your products or services globally (or if you're in the US), use ".com" as your top-level domain. 6. Do not use words that are tough to spell. Similarly, do not use words that are spelled differently in some countries. For example, "ColorChart.com" may confuse those of us in the Antipodes who would probably expect "ColourChart.com". 7. Ensure that there will be no trademark or other legal problems with the domain name you register a domain name. 8. Brand names (e.g. BarnesAndNoble.com) may be preferable to generic names such as "books.com". For many years, it was assumed that generic names were hugely valuable. (Indeed during the late 90s, some generic domain names were selling for millions of dollars.) These days, many analysts argue that a domain name that features your brand name is more important. For example, if you have invested time and effort building up your brand name (Toyota, for example) you would be better of using Toyota as your domain name, rather than something generic like "GreatCars". 9. Avoid domain names that are too similar to existing ones. Not only do you want avoid legal issues (tip 7), but you want your brand to be distinct from that of your competitors. 10. Remember, you do not *own* your domain name. You are merely renting it for a specified period. Do not let your domain name registration expire, or your competitors may snatch it out from under you.
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