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.com Domain Name Registration VeriSign.com (commercial) is a generic top-level domain (gTLD) used on the Internet's Domain Name System. It was one of the original top-level domains, established in January 1985, and has grown to be the largest TLD in use and .com domain name registration the most popular. It is currently operated by VeriSign. It is consistently pronounced as a word, dot-com, and has entered the common language this way. Although .com domains are officially intended to designate commercial entities (others such as government agencies or educational institutions have different top-level domains assigned to them), there has been no restriction on who can register .com domains since the mid-1990s. The opening of the .com domain name registration registry to the public coincided with the commercialization and popularization of the Internet, and .com quickly became the most common top-level domain for websites. Many companies which flourished in the period between 1997-2001 (the time known as the "dot-com bubble") went so far as to incorporate .com into the company name; these became known as dotcoms or dot-com companies using .com domain name registrations. This naming practice has reduced in frequency since 2001, however, due to a backlash against this boom and its subsequent bust. The introduction of .biz in 2001, which is restricted to businesses, has had little impact on the popularity of .com. Although companies anywhere in the world can register .com domains, many countries have a second-level domain with a similar purpose under their own ccTLD. Such second-level domains are usually of the form .com.xx or .co.xx, where xx is the ccTLD. Brazil (.com.br), Japan (.co.jp), New Zealand (.co.nz), Pakistan (.com.pk), the People's Republic of China (.com.cn), and the United Kingdom (.co.uk) are all examples. Many noncommercial sites, such as those of nonprofit organizations or governments, use .com domain name registrations. Some consider this to be contrary to the domain's original purpose and might say that a .org, .gov, or other more specific TLD might be more appropriate for such sites. However, many organizations prefer the recognizable .com domain to a less familiar one. As well, the original purposes of many of the top level domains have become irrelevant without restrictions on registrations. .com Companies or DotCom CompanyA Dot-com company, or simply a dot-com, is a company which does most of its business on the Internet, and (usually) whose internet suffix ends in .com. The name stems from the popular top-level domain, ".com", in turn derived from the word "commercial". During the stock market crash ending the Dot-com bubble, many failed and failing companies became known as dot-bombs or dot-cons. While dot-com can refer to present day companies, it is also used specifically to refer to companies with this business model during the late 1990s rather than referring to all those with a .com domain name registration. Many of these startups formed to take advantage of the surplus of venture capital funding. Many were launched with very thin business plans, sometimes with nothing more than an idea and a catchy name. The stated goal was often to "get big fast" i.e. capture a majority share of whatever market was being entered. The exit strategy usually included an IPO and a large payoff for the founders. Others were existing companies that re-styled themselves as Internet companies, many of them legally changing their names to incorporate a .com suffix. After the crash, many of the surviving firms dropped the .com from their names. How Many Top Level Domain TLD's Do We Need?The .com domain name has received support from seven new family members: .biz, .info, .name,.pro, .museum, .aero, and .co-op to compete with VeriSign .com's. So for everyone who believes, in theory, that the overused .com problem is solved, think again. No more fights for .com addresses or battles that force prices sky high? If you believe there's no difference between perception and reality, you're very likely to question the success of this new development. Let me explain why. Don't get me wrong. I welcome the move and wouldn't be able to suggest any other solution to the .com domain name demand problem. But sometimes there are no solutions. The fact is that .com has become a synonym for the Internet. Just think about the terms that have sprung from the .com suffix: dot-com company; dot-commer (employee). These terms have now been floating around within the new economy for nearly six years and have made it more than difficult to introduce new domain addresses. On top of this, .com addresses have become pseudonyms for the "real" brands and, thus, the most attractive ending for domain name addresses. A brand with any self-respect has a .com domain name registration suffix at the end of its address, now run by VeriSign. You don't even have to look up the addresses for Nike, Gap, Coke, Lego, Snickers, or Ford because you know they'll simply append .com to themselves to form their addresses. And then there's the rest of the world, the world outside the United States. Even though local domain addresses are well used and well respected, like the Danish .dk, the English co.uk, the German .de, and Norway's .no, the perception of internationalism that attends a .com address impels many companies to adopt a .com address as well as a local one. The reality is this: In the time it took for the Internet community to develop new address strategies, the old strategy became so solid, so well established, and so overused that no one is now willing to give it up. The result is likely to be that no changes will take place at all. No companies will give up their existing .com addresses, and none will stop promoting them. And as long as all the big ones are using and promoting the .com address, all the small outfits will do the same. I bet you feel the same as I do when mentioning a .net address. It's good to have, but not something you're necessarily proud of. It's a common perception. Very few large companies use a .net address as their primary address structure preferring a .com domain name registration Verisign . The new address system is similar. But remember that most companies have now adhered their web addresses to all their collaterals, commercials, and merchandising. More important, they've educated consumers to remember those .com web addresses. So the seven new address structures are likely to be no more successful or popular than the .net address. Which leads everyone back to square one. Can we squeeze another couple of million addresses out of the old structure? This is for sure: The squeezing is making a .com address the world's most expensive real estate for VeriSign. There's no sign of the structure's value or desirability declining, despite its having seven new family members.
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