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.cn Domain Name Registration ChinaThe regulating body for .CN domain names is opening its doors to the international community again. It is extending businesses and individuals the opportunity to register domains with a .CN suffix. This means you can promote your business, organization or personal identity with a name such as mycompany.CN! This is in addition to the .COM.CN, .NET.CN, and .ORG.CN domains currently available.
.cn Domain Names ChinaToday, businesses everywhere have an unprecedented opportunity to gain entry into the Chinese marketplace. .CN domain names , the official Chinese Internet address, is now open for worldwide .cn domain name registration. Who Can Buy .CN? Why .CN, and Why Now? When you register .CN domain names for your company or organization, you will be protecting your brand identity in a highly anticipated domain—and gain exposure as a truly international business entity!
.cn Domain Names Internet Market in ChinaBased on Nielsen / NetRatings, China has risen to second in the world in terms of Internet user population in the past three years, making .cn domain name registrations a must for all global businesses. Internet use clearly continues to develop rapidly in China. Surveys completed in the cities of Beijing, Shanghai, Guangzhou and Shenzhen show online user numbers increasing by more than 50% each year. Eighty percent of users have email boxes, with email the most frequently used service by surfers in China. According to Pyramid Research Inc., of Cambridge, Mass., China will become the second largest Internet market by 2003, and it will be the third largest broadband market by 2006. By 2004, China is predicted to account for more than a quarter of the world’s total online population and .cn domain name registrations will be attractive Chinese Internet businesses as well. In terms of business activity, e-commerce is expected to serve as an important engine of growth for development across the region, with revenues reaching nearly $600 billion in 2005, a compound annual growth rate of more than 101 percent from 2000, and including growth figures for both the B2B and B2C segments. With China’s entry into the WTO, the decision also has been made to lift restrictions under which the .CN domain is operating. Expected policy amendments include: .com.cn, .net.cn and .org.cn will be made available to Chinese businesses and international companies alike. Upon actual launch, businesses will be able to purchase on a first come, first served basis. There will be no Sunrise or IP Claims period prior to launch. .com.cn, .net.cn and .org.cn will be available to business entities and organizations. CNNIC will become a pure registry body with a separate company managing and growing their retail business. Neither CNNIC nor NeuStar will sell directly to end users. Registrars located outside of China will be able to sell .com.cn, .net.cn and .org.cn domain names on “equal footing” with registrars inside China.
.cn Chinese Domain Name Web Site Benefits.cn China domain name data clearly shows that success in China can propel the market share of a vendor. Further, China's recent entry into the WTO may introduce more vendors into the market and increase competition. With such a dramatic commercial metamorphosis taking place right now in China, the country is poised to become one of the most dominant e-commerce players in the Asia/Pacific region—and the world.
China Online Behavior of BuyersThe value of goods and services sold online using cn domains and other TLD's in China is forecast to increase from $479M US in 2000 to $26B US by 2004. Even if the forecast numbers are halved, the value of China as a market far overshadows other marketplaces for opportunities relating to online commercial growth. Under WTO agreements, telecom services will open to foreign investment in phases, with value-added and paging services being scheduled for both ISP's (Internet Service Providers) and ICP's (Internet Content Providers). After the country has been participating in the WTO for two years, the liberalization program will have no geographical restrictions, while foreign enterprises will be able to own up to 50% of companies offering progressively advanced services. Although CNNIC predicts that China will generate nearly $12 billion in online transactions this year, e-commerce in China is not without its challenges using either .cn domain name registrations or global TLD domain names. For instance, the efficiency of Chinese banking and postal facilities relative to online business is still in its developmental stage. Further, many consumers do not have the ability to pay with credit cards or debit cards; only 28 percent expressed a desire and ability to pay for products directly online, with nearly half of the Internet users in China preferring to pay “cash on delivery” (COD) for goods ordered online. Although there is some way to go before the restrictions that prevail are fully lifted, the figures marking out the country's IT market conditions look exciting indeed. By January 2000, the number of Internet subscribers in China hit 22.5 million, a 33% increase from July 2000 with many popular .cn domain name web sites. China's three major hubs for online activity are Shanghai (accounting for 40%), with Beijing taking 30% and Guangzhou eating up 23% of the total. Small and medium sized businesses are especially likely to gain from the opportunities for China cn domain name web sites, and are most likely to do so through the use of the Internet and the local identity of a Chinese domain designation such as .CN. Leading advertising portals Several media and technology firms are taking advantage of the Internet explosion in China by maintaining general-interest Web portals: Sina.com ( www.sina.com.cn ) claims to be the “largest global network of Chinese-language information sites,” and features a local focus on four distinct sites targeting mainland China, Taiwan, Hong Kong and the United States. Sohu.com ( www.sohu.com.cn ) has more than 50 million registered users and offers its customers email, SMS messaging, news, search, browsing and shopping. China.com ( www.china.com ) has evolved itself from a purely Web-centric online advertising portal into a leading integrated enterprise solutions company. It has been publicly traded on the NASDAQ Stock Exchange since July 1999. Yahoo! China ( www.yahoo.com.cn ) is the Chinese counterpart to Yahoo!, the popular American Web portal.
Chinese Market for e-commerceConsumer goods. Although many retail prices are still falling, China's demand for imported consumer goods continues to grow. Brand recognition is high in China. The problem of counterfeit goods remains, with other intellectual property violations, but authorities are under pressure (from Chinese as well as foreign companies) to resolve this problem. Industrial products. Import tariffs on industrial products will be significantly reduced from 2002 onwards. An example of a major area of expected expansion in this category is Aerospace and Airports. Contracts have recently been won with China Eastern for stretched A340 aircraft by Airbus. Other contracts are in construction and redevelopment of new and existing airports. Electronic products. Total import tariffs on electronic products are in the process of being lowered from 16.2% to 10.7%. Information Technology (IT) products. Import tariffs on IT products under the electronic product category will gradually decrease. By 2005, there will be zero tariffs on all IT products. For equipment suppliers, business is potentially lucrative, but competition with Chinese manufacturers and other Western companies promises to be fierce. That said, most equipment suppliers feel the market cannot do anything but grow in the coming years. Services. The Chinese market for services will continue to flourish. FIE's will be granted foreign trade rights within three years after WTO entry, and allowed to participate in wholesale and retail within two years. The financial, telecom, and insurance sectors will follow. Financial services. China’s long-awaited accession to the WTO will mean wider scope for trade finance and corporate banking, with fund management being permitted in due course. WTO entry will also enlarge the possibilities in accountancy and commercial law. Telecoms. China’s telecom sector is likely to grow even faster over the next decade as China’s entry into the WTO creates more favorable conditions for foreign involvement. The communications industry is expected to have an average annual growth rate of 23% from 2001 to 2005. Perhaps the most significant WTO change, is China’s lifting the total ban on direct foreign investment in Chinese telecom service providers.
Maximizing .cn Domain Name Registration Web Sites PurchasesSelling to overseas audiences can be a complicated affair, but there are a number of general rules to keep in mind when marketing to Chinese consumers both online and off and a .cn domain name registration can help: Know your customer. Chinese consumers have needs and desires nearly identical to those of people in more accessible global markets—and they will spend money to achieve those ends. Everyone aspires to have more leisure time, to make their personal and professional lives easier and more productive, to be able to provide for themselves and their families, to be respected, and so on. As such, ongoing research on buying habits is critical for the businessperson in the Chinese marketplace. Speak to your customers on their own terms. It is highly recommended that you enlist the aid of a native Chinese speaker when writing and designing promotional materials targeting Chinese consumers. This is important to target your market with a .cn domain name registration. This will ensure that your copy, graphics and overall presentation are of a style and tone that your potential customers in China do not find “forced” or inappropriate. (See Appendix B, Chinese Translators and Interpreters in Beijing.) Interactivity works best. When managing content on your .CN domain name web site, create easy-to-use text links, banners, surveys or drop-down menus on which your site visitors can click or submit their opinions. This encourages people to stay on your site longer—and increases the odds that they will buy.
.cn Domain Name Registration Business Case ConclusionE-commerce is expected to serve as a crucial driver of regional development across China. For this reason, companies of every size and industry classification are urged to integrate .CN domain name registrations into their overarching business strategies in order to best position themselves to capitalize on the gradual yet steady opening of the Chinese marketplace already in progress.
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